UserEvidence Blog

If we consider the best marketing strategies as Marvel’s infinity stones, then case studies would bear the same weight as the highly sought-after purple power stone. 

A recent survey concluded only 46% of consumers trusted advertising on television, while a mere 19% trusted social media ads. 

In the past few years, influencer marketing has made quite a splash in the ever-changing marketing pond. It has quickly become a leading factor in the competitive marketing field, as it was valued at a record $16.4 billion in 2022. 

Taking the time to sit down and map out your testimonial marketing strategy can feel like a tremendous endeavor. Especially when you see all the possible routes you could take.

Have you been feeling that deals are harder to close lately? Or when you do get to that crucial signing point, the deal falls through at the last minute? 🙄 Between the signs of recession, a world still adjusting to a post-pandemic normal, and an ever-changing B2B tech landscape, your buyers are more hesitant than ever. 

You read right, this isn’t some clickbait switcheroo here. When adopting a customer advocacy strategy, many businesses will often say they are super “customer-focused” or “customer-obsessed” as a declaration of just how much value they strive to add to their dear customers’ shopping experience. And though these terms and others like it may be used interchangeably with the smallest degree of nuances, the ideology behind these phrases cannot hold a candle to the approach of customer centricity. In fact, customer-centric companies are 60% more profitable than companies that aren't.

As a marketer, you’re always looking for ways to boost your company's bottom line and drive growth. But when you’re managing a variety of campaigns that use social proof to promote brand awareness or conduct influencer marketing, how do you know you’ve gained more than you’ve spent?

Just 3 years ago, 90% of marketers evolved their digital marketing strategies in response to a rapidly changing world. 

Nowadays, it takes more than freebies and discounts alone to get your customers to click the “buy now” button.

So, you’re looking to take your spot next to the likes of Slack, Calendly, and Dropbox in the Hall of Product-Led Growth (PLG) Fame, are you? Well, unfortunately, having a great product is only half the battle.