UserEvidence Blog

4 Reasons Why You Should Embrace Negative Feedback

Receiving negative feedback of any kind can be a difficult pill to swallow—especially with how rude some people can be. 😭

But it doesn’t have to all be doom and gloom. Getting negative reviews is part of putting any offer into the marketplace. It’s likely impossible to appease every single person that buys into what you’re selling. The reality is, 95% of users are likely to share bad experiences, while only 87% are inclined to publish the good. 

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3 Ways to Leverage a Microsite in Your Marketing Strategy

An up-and-coming strategy making its way into many marketing toolboxes is the microsite. 🧰

This powerful marketing lever offers a focused approach to highlight and showcase a specific area of your choosing. They give you a dedicated page to tailor your message and speak directly to your target customers—without the distraction of other tabs, like the main navigation on your primary website.

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FAQ: Your UserEvidence Questions Answered

How do I know if UserEvidence will deliver results for my business?

It’s a great question and one we hear time and time again—along with a few others. So we decided to round up all the common questions we receive about our platform, and give you a quick guide to make it simple.

You’re about to read the answers to hot questions like:

  • Is UserEvidence right for me?
  • Does UserEvidence integrate with my CRM?
  • Can I customize my Research Library to stay on brand? 
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Finding Your Edge Through Competitive Marketing Analysis

Staying ahead (or keeping up with) your competitors is crucial to remain relevant within your target audience. Which is a no-brainer, right? But there is a right and potentially very wrong way to do this. Remember when the DC Universe tried to follow in the Marvel movie series' footsteps? A bit of a failure to say the least. 🥴

Their competitive analysis was most likely accurate—their execution, on the other hand—not so much. This is not to discredit the importance of competitive marketing, though. Did you know 90% of Fortune 500 companies already use and implement competitive intelligence to gain an advantage? 

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Five-star customer testimonial

Testimonial Advertising: A Comprehensive Comparison Between Written and Video Testimonials

A recent survey concluded only 46% of consumers trusted advertising on television, while a mere 19% trusted social media ads. 

There’s no question—these numbers are bad. 😵

So how do you close the massive percentage gap and boost potential customers' trust in your offers? Whether you are advertising on the internet, in a magazine, or even on television, you need to be prioritizing testimonial advertising to put the numbers in your favor. 

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The future of influencer marketing is advocacy marketing

Why the Future of Influencer Marketing is Really Advocacy Marketing

In the past few years, influencer marketing has made quite a splash in the ever-changing marketing pond. It has quickly become a leading factor in the competitive marketing field, as it was valued at a record $16.4 billion in 2022. 

As this trend continues upward, about 1 in 4 marketers have turned to influencers to see if they are worth the hype. What’s become clear is that simply paying an influencer to promote a brand may not be the most effective approach. It might appear that way from the outside, but there’s much more to the story.

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