UserEvidence Blog

It’s not enough to be customer-focused when creating a customer advocacy strategy! Learn to use this approach instead.

Why Your Customer Advocacy Strategy Shouldn’t Only Be Customer-Focused

You read right, this isn’t some clickbait switcheroo here. When adopting a customer advocacy strategy, many businesses will often say they are super “customer-focused” or “customer-obsessed” as a declaration of just how much value they strive to add to their dear customers’ shopping experience. And though these terms and others like it may be used interchangeably with the smallest degree of nuances, the ideology behind these phrases cannot hold a candle to the approach of customer centricity. In fact, customer-centric companies are 60% more profitable than companies that aren't.

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