Receiving negative feedback of any kind can be a difficult pill to swallow—especially with how rude some people can be. 😭
But it doesn’t have to all be doom and gloom. Getting negative reviews is part of putting any offer into the marketplace. It’s likely impossible to appease every single person that buys into what you’re selling. The reality is, 95% of users are likely to share bad experiences, while only 87% are inclined to publish the good.
An up-and-coming strategy making its way into many marketing toolboxes is the microsite. 🧰
This powerful marketing lever offers a focused approach to highlight and showcase a specific area of your choosing. They give you a dedicated page to tailor your message and speak directly to your target customers—without the distraction of other tabs, like the main navigation on your primary website.
“How do I know if UserEvidence will deliver results for my business?”
It’s a great question and one we hear time and time again—along with a few others. So we decided to round up all the common questions we receive about our platform, and give you a quick guide to make it simple.
You’re about to read the answers to hot questions like:
In today's digital world, content is crucial in engaging audiences, establishing your brand presence, and achieving business goals.
Did you know that 81% of marketers view content as essential to their overall business strategy? This is why B2B marketers pour around 20-30% of their entire marketing budgets into their content. Why would they put so much effort, time, and money into quality content?
Staying ahead (or keeping up with) your competitors is crucial to remain relevant within your target audience. Which is a no-brainer, right? But there is a right and potentially very wrong way to do this. Remember when the DC Universe tried to follow in the Marvel movie series' footsteps? A bit of a failure to say the least. 🥴
Their competitive analysis was most likely accurate—their execution, on the other hand—not so much. This is not to discredit the importance of competitive marketing, though. Did you know 90% of Fortune 500 companies already use and implement competitive intelligence to gain an advantage?
Having an engaged and enthusiastic customer base is crucial for business success—I think you would agree. However, getting your customers to participate in surveys and share feedback can be…quite challenging. Less than 10% of consumers actually leave unprompted feedback, yet customer reviews can increase conversions by a whopping 270%.
If we consider the best marketing strategies as Marvel’s infinity stones, then case studies would bear the same weight as the highly sought-after purple power stone. They give you the power to harness the persuasive force of real-world examples and success stories. With case studies, you can showcase the tangible benefits of your offers, which can help build trust with potential customers.
A recent survey concluded only 46% of consumers trusted advertising on television, while a mere 19% trusted social media ads.
There’s no question—these numbers are bad. 😵
So how do you close the massive percentage gap and boost potential customers' trust in your offers? Whether you are advertising on the internet, in a magazine, or even on television, you need to be prioritizing testimonial advertising to put the numbers in your favor.
In the past few years, influencer marketing has made quite a splash in the ever-changing marketing pond. It has quickly become a leading factor in the competitive marketing field, as it was valued at a record $16.4 billion in 2022.
As this trend continues upward, about 1 in 4 marketers have turned to influencers to see if they are worth the hype. What’s become clear is that simply paying an influencer to promote a brand may not be the most effective approach. It might appear that way from the outside, but there’s much more to the story.
Taking the time to sit down and map out your testimonial marketing strategy can feel like a tremendous endeavor. Especially when you see all the possible routes you could take. Yet, it’s incredibly necessary to get started if you’ve been putting it off. As you probably know, 90% of consumers read online reviews, and 88% of consumers trust online reviews as much as they would a personal recommendation.
