As a marketer, you’re always looking for ways to boost your company's bottom line and drive growth. But when you’re managing a variety of campaigns that use social proof to promote brand awareness or conduct influencer marketing, how do you know you’ve gained more than you’ve spent?
Just 3 years ago, 90% of marketers evolved their digital marketing strategies in response to a rapidly changing world.
Nowadays, it takes more than freebies and discounts alone to get your customers to click the “buy now” button.
So, you’re looking to take your spot next to the likes of Slack, Calendly, and Dropbox in the Hall of Product-Led Growth (PLG) Fame, are you? Well, unfortunately, having a great product is only half the battle.
It’s about that time! The holiday season is upon us! If you're looking for the perfect gift for your marketing team (and cash bonuses are out of the question) consider getting them the 2nd most requested thing on their list: customer advocacy software!
Do you find yourself spending too much time trying to find and chase down customers willing to share their customer success story?
Outdated, easily lost, and left to be forgotten…
Are your customer testimonials and social proof points scattered across point solutions and outdated folders in your company’s shared drive? Yeah, we thought so. 🙄
With Q4 here already (we know — where did the time go? 😫), it’s prime time to start preparing for the new year. With planning for 2023 in full swing, it’s time to start asking those all-important questions: What will your marketing budget look like? What type of content will you develop? Are you stepping into new markets or doubling down on the verticals you're currently targeting? No matter what your plan is for 2023, testimonial marketing will help fortify your product marketing initiatives to drive meaningful conversations with leads and ultimately generate revenue.
Creating SEO-optimized landing pages has been a key piece of digital marketing strategy for years. Recently, with the tougher economic environment in tech over the last ~6 months, marketing teams have been asked to do more with less, and landing page conversion has seen increasing focus as a high impact area to optimize.
