UserEvidence Blog

Do you find yourself spending too much time trying to find and chase down customers willing to share their customer success story?

Outdated, easily lost, and left to be forgotten…

Are your customer testimonials and social proof points scattered across point solutions and outdated folders in your company’s shared drive? Yeah, we thought so. 🙄

With Q4 here already (we know — where did the time go? 😫), it’s prime time to start preparing for the new year. With planning for 2023 in full swing, it’s time to start asking those all-important questions: What will your marketing budget look like? What type of content will you develop? Are you stepping into new markets or doubling down on the verticals you're currently targeting? No matter what your plan is for 2023, testimonial marketing will help fortify your product marketing initiatives to drive meaningful conversations with leads and ultimately generate revenue.

Creating SEO-optimized landing pages has been a key piece of digital marketing strategy for years. Recently, with the tougher economic environment in tech over the last ~6 months, marketing teams have been asked to do more with less, and landing page conversion has seen increasing focus as a high impact area to optimize.

A product-led growth strategy is successful when the product sells itself (duh 😜). So let’s say you know your product is great, and your customers know your product is great. Awesome! But how can you communicate your product’s quality and efficacy to potential new buyers? Here’s the answer: customer content.

When planning your marketing and sales strategies, you’re focused on one thing: ROI. Any new processes or tactics need to deliver tangible results, boosting your overall revenue and brand awareness. Social proof accomplishes this beautifully. In fact, 89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels. Influencer marketing relies on the types of peer reviews and word-of-mouth marketing that make up social proof. Essentially, social proof creates online peer pressure that motivates your buyers to make a purchase. But how do you determine the ROI of social proof? How do you know which forms of social proof are most influential for your target audience?

These days, standing out in a saturated market has become a real problem for product marketers. Consumers are inundated with countless options for similar solutions in so many categories — just think of how many different cell phone service providers are available, for instance. Creating a competitive marketing strategy in the face of market saturation can seem nearly impossible. How can you cut through the noise when consumers are being bombarded with marketing content showcasing similar solutions to their pain points?

How many times have you seen a family member or friend using a product and thought, I have to have that? Next thing you know, you’ve got a new pair of headphones and your dog is eating a new brand of food. This effect is called “social proof,” or the theory that consumers change their behaviors based on the influence of those around them.

By now, we’re sure you’ve heard that customer marketing is on the rise as the latest and most powerful way to reach your target audience and boost business. But why is this? After all, relying on your usual methods of social media and email marketing has worked fine thus far. Well, here’s the catch: the cost of digital marketing is rising 5x faster than inflation. 🤯 Your digital marketing budget simply isn’t going as far as it used to!