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Receiving negative feedback of any kind can be a difficult pill to swallow—especially with how rude some people can be. 😭
But it doesn’t have to all be doom and gloom. Getting negative reviews is part of putting any offer into the marketplace. It’s likely impossible to appease every single person that buys into what you’re selling. The reality is, 95% of users are likely to share bad experiences, while only 87% are inclined to publish the good.
“How do I know if UserEvidence will deliver results for my business?”
It’s a great question and one we hear time and time again—along with a few others. So we decided to round up all the common questions we receive about our platform, and give you a quick guide to make it simple.
You’re about to read the answers to hot questions like:
Staying ahead (or keeping up with) your competitors is crucial to remain relevant within your target audience. Which is a no-brainer, right? But there is a right and potentially very wrong way to do this. Remember when the DC Universe tried to follow in the Marvel movie series' footsteps? A bit of a failure to say the least. 🥴
Their competitive analysis was most likely accurate—their execution, on the other hand—not so much. This is not to discredit the importance of competitive marketing, though. Did you know 90% of Fortune 500 companies already use and implement competitive intelligence to gain an advantage?
If we consider the best marketing strategies as Marvel’s infinity stones, then case studies would bear the same weight as the highly sought-after purple power stone. They give you the power to harness the persuasive force of real-world examples and success stories. With case studies, you can showcase the tangible benefits of your offers, which can help build trust with potential customers.
In the past few years, influencer marketing has made quite a splash in the ever-changing marketing pond. It has quickly become a leading factor in the competitive marketing field, as it was valued at a record $16.4 billion in 2022.
As this trend continues upward, about 1 in 4 marketers have turned to influencers to see if they are worth the hype. What’s become clear is that simply paying an influencer to promote a brand may not be the most effective approach. It might appear that way from the outside, but there’s much more to the story.
Have you been feeling that deals are harder to close lately? Or when you do get to that crucial signing point, the deal falls through at the last minute? 🙄 Between the signs of recession, a world still adjusting to a post-pandemic normal, and an ever-changing B2B tech landscape, your buyers are more hesitant than ever.
As a marketer, you’re always looking for ways to boost your company's bottom line and drive growth. But when you’re managing a variety of campaigns that use social proof to promote brand awareness or conduct influencer marketing, how do you know you’ve gained more than you’ve spent?
Just 3 years ago, 90% of marketers evolved their digital marketing strategies in response to a rapidly changing world.
The economic and social turbulence of the time set the marketing scene aflame with new challenges—but also birthed new software that aimed to stamp out the fires. The problem now? There’s more customer marketing software out there than there are canceled Netflix shows (RIP Archive 81 😥).
Nowadays, it takes more than freebies and discounts alone to get your customers to click the “buy now” button. Between bad actors trying to steal your customers’ credit cards and inflation dealing a heavy blow to their bank accounts—people are clutching their pocketbooks tightly, now needing more compelling reasons to part with their cash than ever before. Getting people to believe in the value you offer starts with gaining their trust via customer advocacy. 🚀
So, you’re looking to take your spot next to the likes of Slack, Calendly, and Dropbox in the Hall of Product-Led Growth (PLG) Fame, are you? Well, unfortunately, having a great product is only half the battle.
