UserEvidence Blog

A recent survey concluded only 46% of consumers trusted advertising on television, while a mere 19% trusted social media ads. 

Taking the time to sit down and map out your testimonial marketing strategy can feel like a tremendous endeavor. Especially when you see all the possible routes you could take.

You read right, this isn’t some clickbait switcheroo here. When adopting a customer advocacy strategy, many businesses will often say they are super “customer-focused” or “customer-obsessed” as a declaration of just how much value they strive to add to their dear customers’ shopping experience. And though these terms and others like it may be used interchangeably with the smallest degree of nuances, the ideology behind these phrases cannot hold a candle to the approach of customer centricity. In fact, customer-centric companies are 60% more profitable than companies that aren't.

While there are many different approaches to marketing, one goal remains the same — revenue growth. While 91% of marketers are confident that they’re making marketing decisions that will positively impact revenue, organizations can still benefit from developing strategies where generating revenue is the main focus. This typically refers to revenue marketing, but another type of marketing strategy — customer marketing — may be even more effective. 🤔

Customer evidence, such as testimonials and success stories, is among an organization's most important go-to-market assets. Reference management is the process of collecting this evidence to later use it to amplify marketing and sales campaigns. But with extensive customer lists spanning industries and demographics, this process is time-consuming and full of inefficiencies. Traditional means of reference management are no longer effective in today’s fast-paced world. With automated technology now an integral part of our day-to-day, customer marketers don’t have time to waste on menial tasks.