Maximize Your Product-Led Growth (PLG) Potential: Your Guide to Using Customer Content [Infographic]

2023 is just around the corner. Make sure your product-led growth strategy includes this essential technique for better conversions.

So, you’re looking to take your spot next to the likes of Slack, Calendly, and Dropbox in the Hall of Product-Led Growth (PLG) Fame, are you? Well, unfortunately, having a great product is only half the battle.

The other half is having a great product-led growth strategy to boot—with customer content being your secret weapon!

Customer content is material that speaks on the customer’s experience with a brand, product or service. Why is this important for product-led growth? Because 95% of people say that customer reviews influence their purchasing decisions. Oh, and when added to a landing page, customer content can increase conversions up to 34%

To help you get started, we've put together a handy guide around why and how you should use customer content. 

What Will You Gain From Using This Guide?

In the SaaS industry, 58% of companies surveyed in Gainsight’s 2022 PLG Index already have a product-led growth strategy in place, while 47% plan to double their investment. Having your product do the talking for you is the difference between costly marketing and effective marketing.

Our resource, A Quick-Step Guide to Using Customer Content: How to Maximize Product-Led Growth Potential in 2023 & Beyond aims to guide your marketing towards the latter, as you’ll get a comprehensive breakdown on what makes customer content popular and how to make it work for you.

Inside this infographic, you will uncover: 

  • The 3 major benefits of using customer content
  • Why 58% of SaaS companies are utilizing a PLG strategy
  • How to create customer content that 92% of consumers rely on before buying
  • Best practices for sharing customer evidence to convert perusers into paying users

Start 2023 by enhancing your product-led growth strategies with customer content. 👇

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Need help to enhance your product-led growth strategies with customer content? Contact us today to take your customer acquisition, retention, and expansion to the next level! 

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