Have you been feeling that deals are harder to close lately? Or when you do get to that crucial signing point, the deal falls through at the last minute? 🙄 Between the signs of recession, a world still adjusting to a post-pandemic normal, and an ever-changing B2B tech landscape, your buyers are more hesitant than ever.
You read right, this isn’t some clickbait switcheroo here. When adopting a customer advocacy strategy, many businesses will often say they are super “customer-focused” or “customer-obsessed” as a declaration of just how much value they strive to add to their dear customers’ shopping experience. And though these terms and others like it may be used interchangeably with the smallest degree of nuances,
As a marketer, you’re always looking for ways to boost your company's bottom line and drive growth. But when you’re managing a variety of campaigns that use social proof to promote brand awareness or conduct influencer marketing, how do you know you’ve gained more than you’ve spent?
Just 3 years ago, 90% of marketers evolved their digital marketing strategies in response to a rapidly changing world.
The economic and social turbulence of the time set the marketing scene aflame with new challenges—but also birthed new software that aimed to stamp out the fires. The problem now? There’s more customer marketing software out there than there are canceled Netflix shows (RIP Archive 81 😥).
Nowadays, it takes more than freebies and discounts alone to get your customers to click the “buy now” button. Between bad actors trying to steal your customers’ credit cards and inflation dealing a heavy blow to their bank accounts—people are clutching their pocketbooks tightly, now needing more compelling reasons to part with their cash than ever before. Getting people to believe in the value you offer starts with gaining their trust via customer advocacy. 🚀
So, you’re looking to take your spot next to the likes of Slack, Calendly, and Dropbox in the Hall of Product-Led Growth (PLG) Fame, are you? Well, unfortunately, having a great product is only half the battle.
It’s about that time! The holiday season is upon us! If you're looking for the perfect gift for your marketing team (and cash bonuses are out of the question) consider getting them the 2nd most requested thing on their list: customer advocacy software!
Do you find yourself spending too much time trying to find and chase down customers willing to share their customer success story?
Without the right tools, collecting and compiling customer success evidence is time-consuming and tedious. If you’re experiencing these challenges, your customer advocacy pool is likely small and insufficient. To create a larger audience of customer advocates, you need a proactive and easy way to garner and identify volunteers willing to share their success stories.
Outdated, easily lost, and left to be forgotten…
This is exactly what happens to your customer testimonials when you house them in a random document or spreadsheet. If this resonates with you, it’s time to augment your customer marketing collateral management.
Are your customer testimonials and social proof points scattered across point solutions and outdated folders in your company’s shared drive? Yeah, we thought so. 🙄
This disorganization causes friction and makes it difficult to search for and find customer evidence, including success stories across industries, personas, use cases, and company sizes. Not to mention, spending hours trying to locate and update content assets slows down marketing and sales productivity—we understand the struggle.
