Accelerating Upsell, Cross-sell, and Expansion Opportunities: Insights on B2B Tech with Mark Lerner, Head of Marketing at Parative
Have you been feeling that deals are harder to close lately? Or when you do get to that crucial signing point, the deal falls through at the last minute? 🙄 Between the signs of recession, a world still adjusting to a post-pandemic normal, and an ever-changing B2B tech landscape, your buyers are more hesitant than ever.