UserEvidence Blog

As you plan your marketing strategies for 2023, learn how testimonial marketing can amplify all of your marketing efforts.

Why You Need to Prioritize Testimonial Marketing in 2023

With Q4 here already (we know — where did the time go? 😫), it’s prime time to start preparing for the new year. With planning for 2023 in full swing, it’s time to start asking those all-important questions: What will your marketing budget look like? What type of content will you develop? Are you stepping into new markets or doubling down on the verticals you're currently targeting? No matter what your plan is for 2023, testimonial marketing will help fortify your product marketing initiatives to drive meaningful conversations with leads and ultimately generate revenue.

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Learn how to determine the ROI of social proof in order to get the most out of your sales and marketing strategies.

What is the ROI of Social Proof? No More Guesswork with These 6 Metrics

When planning your marketing and sales strategies, you’re focused on one thing: ROI. Any new processes or tactics need to deliver tangible results, boosting your overall revenue and brand awareness. Social proof accomplishes this beautifully. In fact, 89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels. Influencer marketing relies on the types of peer reviews and word-of-mouth marketing that make up social proof. Essentially, social proof creates online peer pressure that motivates your buyers to make a purchase. But how do you determine the ROI of social proof? How do you know which forms of social proof are most influential for your target audience?

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Trying to sell in a saturated market? Learn how to stand out from the competition with competitive marketing strategies using consumer evidence.

Competitive Marketing: How Your Customers Can Help You Beat Competitors and Win in a Saturated Market

These days, standing out in a saturated market has become a real problem for product marketers. Consumers are inundated with countless options for similar solutions in so many categories — just think of how many different cell phone service providers are available, for instance. Creating a competitive marketing strategy in the face of market saturation can seem nearly impossible. How can you cut through the noise when consumers are being bombarded with marketing content showcasing similar solutions to their pain points?

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Discover how social proof boosts your credibility, drives conversions, and delivers a high ROI.

Does Social Proof Yield a High ROI? Yes! Here’s How

How many times have you seen a family member or friend using a product and thought, I have to have that? Next thing you know, you’ve got a new pair of headphones and your dog is eating a new brand of food. This effect is called “social proof,” or the theory that consumers change their behaviors based on the influence of those around them.

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With customer marketing on the rise, it’s time to reevaluate your marketing strategies. Check out these customer advocacy focused agencies today.

9 Customer Marketing Managed Service Providers to Advance Your Advocacy Program

By now, we’re sure you’ve heard that customer marketing is on the rise as the latest and most powerful way to reach your target audience and boost business. But why is this? After all, relying on your usual methods of social media and email marketing has worked fine thus far. Well, here’s the catch: the cost of digital marketing is rising 5x faster than inflation. 🤯 Your digital marketing budget simply isn’t going as far as it used to! 

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Learn about some of the most exciting community software solutions in existence to engage your consumer community.

13 Community Software Platforms to Strengthen Customer Loyalty and Inspire Referrals

For customer marketers, harnessing the power of your community and customer enthusiasm is key. When customer-centric companies are 60% more profitable than companies that aren’t, building a customer-centric community is becoming more of a must-have than a nice-to-have. One of the best ways to empower and build your customer base is through community software solutions designed specifically to help you strengthen community, loyalty, and referrals.

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Discover 8 DIY all-purpose tools that allow you to improve upon administrative tasks, such as project management and survey-building.

8 DIY All-Purpose Tools to Elevate Your Customer Marketing Tech Stack

As the customer marketing technology landscape grows, new tools are emerging to solve for different customer marketer pain points. Which is pretty awesome, right? The problem is all these disparate tools often cause friction and inefficiencies, slowing down productivity. When customer marketers have to piecemeal certain aspects of their tech stack, accomplishing simple tasks can feel like an added chore on top of their already bustling workload. Here’s where DIY all-purpose tools shine. 🤩

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Check out our tips on getting leadership buy-in for customer marketing technology and discover how the right platform can increase conversions and revenue.

How to Get Leadership Buy-In on Innovative Customer Marketing Technology

It’s often difficult to get leadership buy-in for customer marketing technology, as it’s hard to demonstrate its value without actually implementing it within your enterprise. That tech might be just the boost your organization needs to accelerate sales and drive revenue, but that needs to be proven to leadership before they make a decision. With 68% of CMOs expecting their spending on Martech to increase during 2022, management might just be prepared to splurge on the right platform. But that poses a new question: how do you prove what the right platform is? 🤔

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