6 Peer Review Sites That Turn Your Customers into Your Most Valuable Recruiters
It was only a matter of time before the B2C/consumer buying behavior leaked into B2B/enterprise buying (after all—it’s the same humans). As consumers, we do a lot of research online before buying a TV or choosing a restaurant, and a huge influence in that research process is peer reviews (e.g. on Amazon, Etsy, Yelp, TripAdvisor, etc.).